Your New Year’s promise is to create a successful blog , but you’re there, thinking how to do it?
Have you looked at a lot of celebrity blogs, taken some ideas, put something on paper, and have not left the place yet? Doubts arise and you do not have the answers?
It is, creating a blog takes time and dedication, mainly because you will have to create a lot of quality content to stand out on the web and win your place in the sun.
But if you do not start now, you will never get there.
So check out these 13 strategies we brought you, put your hand in the dough and go stoning your ideas over time.
When you least expect it will be just like us, with a growth of 1772% in just 12 months!
1. Start with the platform
The options are several for you to create a blog: Blogger, WordPress, Tumblr, Medium and now until Linkedin is entering this content generation, with Linkedin Pulse.
But which one is the best?
For the possibility of customization, applications that you can aggregate, usability, responsiveness and support, without doubt, WordPress is the best requested.
You can add pages, change the layout, in short, create a blog that is your face.
The Blogger is also a great platform, but the customization options are more restricted. The other options work practically as text editors. You can even insert pictures, but you do not have enough features to add that special touch to your content.
2. Define your people
A blog is an inbound marketing and content marketing strategy, so it should be directed to your people. Who do you want to attract with this blog? Because? What are the characteristics and behaviors of this audience?
Defining the people in your content marketing strategy is critical for you to create the right content that will leverage your blog.
It is through this knowledge that you determine the themes, keywords and objectives of each content produced.
3. Have a goal
The question is simple: why do you want to have a blog?
Do you want to generate authority, make money on the internet, attract leads and customers to your company, generate business, exchange ideas?
The goal is what will guide your entire strategy, from the design of the content to be published to the measurement of results.
4. Do your content planning
We are in the most important part to succeed with a blog in 2017. Creating content randomly, without a consistent intent, will not help you attract readers. What do you need to do?
Set the keywords your audience most often uses to fetch similar content to the ones you intend to publish.
Around these keywords, identify topics that you want to work on the blog that are relevant and useful to your audience .
Then define what type of content you are going to create (blog posts, infographics, images, videos, e-books, etc.) and create an editorial calendar , that is, a post schedule.
5. Go beyond the basics
Once we get into the “content types” theme, to create a successful blog, go beyond the basics.
Create posts with 500, 1000, 2000 words; Turn a blog post into a beautiful infographic; Use your talented speaker to record a video; Invite a friend to a guest post.
Moral of the story: b logar is not only to create texts of 500 or 600 words.
It is to understand the need of their personas and turn the answers into attractive, intelligent content that involves not only lovers of reading, but fans of videos, those curious about images, the crazy about numbers.
6. Use authentic images
Even though there are dozens of free image banks, it is virtually impossible not to find half a dozen blogs with the same images. If you really want to stand out, get people’s attention, use authentic images .
No, you do not have to be a designer for that.
You just need to know the right tools to edit “popular” images and turn them into unique images. One of these tools is the Canva , where you can edit photos and make incredible creations (even without having any talent).
7. Grasp in SEO
Another ally that can not miss for you to have a successful blog this year is SEO , or Search Engine Optimization.
If you have not heard of it, you can get SEO guide to learn more about this strategy.
Going back to the subject, it is with SEO that you will make your blog more attractive to search engines by going up the glory steps of being on the first page of Google.
But do not fret, it takes some time.
8. Embrace Email Marketing
Do you have a consistent contact base that has an interest in your content? Do not have but want to build?
So you can not let go of email marketing because it is critical to spreading the content of your blog and attracting people’s attention to what you have to say.
When a visitor leaves a contact email or signs up to receive updates from your blog, it means that he has real interest in what you are saying.
Therefore, you are a better person to share your content, to comment with other people and to give that help in the visibility of your blog.
9. Marry social networks
Do you want to have a successful blog but do not like social networking?
Review your positioning! The social networks are the voice of your blog , that guy with megaphone which is announcing its value offerings.
If you do not distribute your content for them, how will people know what you’re doing?
Of course there are other ways to promote the content of your blog, but stop for a few seconds to think: only Facebook has more than 1.5 billion users. Add to it the other billions of users of Twitter, Linkedin, Instagram, Pinterest, Google +, among others.
No other tool has the capability of sharing and viralization that social networks have, so it is imperative that you become active (and very) on those platforms.
10. Dialogue with your readers
It may seem, but the blog is not a one-way communication vehicle, where you talk, talk, sometimes listen but never give feedback.
That is why they have that field down there, called “comment”, “leave your opinion”, etc.
Once you are sharing knowledge, views, opinions, you have to give people the right to express themselves as well.
And it is the duty to dialogue with them, to interact, to respond, to motivate, to mediate. Because? Because otherwise they will go away, lose interest, talk to other people.
The internet is full of interesting people to talk to, so be one of them, too.
11. More Engagement, Less Metrics
The quest for success can often blind you to the main purpose of your blog.
When the number of visits becomes more important than the quality of the interactions, than engaging the audience with the content you share, you may be straying from the real path to success.
What we mean is that metrics are important yes, but the engagement is even more so.
The quality of the relationships you establish with your readers has to always come first. Again, why?
Because lasting relationships generate more results over time. Because an engaged reader is going to share your content if it is really good, it will give feedback when you think you are wrong, it will contribute to your professional growth.
It’s the same history of social networks. What’s the use of having a million followers if only 10% of them actually interact with you? Some metrics are illusory, so focus on engagement.
12. Spread sharing buttons everywhere
Visibility, who does not want it? A successful blog is appreciated by many people, but how are you going to reach that audience that still does not know you? Encourage your readers to share their content by inserting social sharing buttons.
At the end of each post, in the email marketing, in your own email. Remind the reader that it is only 1 click, it will not hurt and it will help you. Maybe even help other people with the knowledge you’re sharing.
13. Measure results
Metrics? Yes, metrics!
How many leads you’ve generated, what your audience’s engagement level is, what content has performed best, what was the ROI of your content strategy.
Measuring results is learning from successes and mistakes, making the necessary adjustments and improving continuously.
With some data you can understand what are the most frequent problems of your audience, what kind of language they prefer, post size, content format, among other data that will help you to improve continuously.
All the tips are there, now you just need to roll up your sleeves and start producing your blog.