It is well known that LinkedIn is the social medium for job seekers. Recruiters quit LinkedIn every day in search of suitable candidates. We do not need to emphasize the importance of your LinkedIn profile. 
But what does an optimized linkedin profile actually look like? What should be included in LinkedIn’s summary? And what is the ideal profile picture? Answer to that and more questions you will get in this article with 32 LinkedIn tips and tricks! 

This article is made up of 2 categories. Click on the category below to jump right there. The following categories can be distinguished:

Optimum LinkedIn Tips for Profile

1. Enter your full name

LinkedIn Tip # 1! Creating an account on LinkedIn is of course the first step, but then? Make sure you mention your full name on your LinkedIn profile. It is and remains a business network and you can compare LinkedIn with a publicly-expanded CV. You do not add nicknames to you?

2. Enter as many contact details as possible

Extremely important: fill in as much relevant contact information as possible. Being married and what your birthplace is is not important and be careful when giving up your home address. But you can imagine that your email address and phone number are interesting. If your profile is noticed by recruiters, you must of course be accessible.

3. Provide a professional profile photo

Perhaps this is the most important of all: take care of a professional profile picture. Too often we see blurred or too dark pictures passed on LinkedIn. Realize that this photo is the first impression of, for example, recruiters.


  • Show as much of your face as possible
  • Laugh
  • Decent clothes
  • Sharp
  • Good exposure
  • Recent photo

Do you find it difficult to get this yourself? Then you can always enable a professional photographer.

Additional tip: If you have any doubts between some photos, put them next to each other and post them on your social media accounts. Let your friends / colleagues / acquaintances / family / connections share the best picture. Make sure that it is a professional LinkedIn photo.

4. Add a background photo

Initially, this was only possible for Company Pages, but for several years, LinkedIn has also made it available for personal profiles. Adding a personal photo will give your LinkedIn profile just a little more personality. Keep in mind that LinkedIn is a professional social network!

5. Optimize your personal Linkedin URL

You can change your personal URL in LinkedIn to a URL of your choice. As a result, your profile looks like a lot more professional. Optimal is your URL if it looks like this first name

On this page, click the pencil under “Edit Public Profile URL” to customize the URL. Easy anyway?

6. Write a summary (summary)

The LinkedIn summary or summary is very important because you can show in a few lines what you can do for (potential) assignment / employers.

But, of course, it differs by subject matter what you have to tell here. Always make sure you keep that in mind. Are you a project manager? Then, clients want to read what features you manage that will be useful in that job.

7. Make your profile search engine friendly

LinkedIn makes a lot of use of the search function. Focusing on your profile on so-called keywords increases your chances of your profile being found.

Let’s take the example of the project manager, then relevant keywords for this function: “project manager” and “project leader”. If relevant, you can also call the function group. For example, “project manager construction” and “project leader construction”.

In any event, ensure that these keywords return to your summary and headline.

8. State your work experience (also include contracts and internships)

On your CV, always designate your work experience in an anti chronological order. That means that you call your last-mentioned diploma first. LinkedIn has made this a lot easier for you, as it happens automatically. So you only have to enter the period you were employed and LinkedIn put them in an anti-chronological order. In any case, make sure you portray your work, internships and internships. Always name the company name, the function (s) you had and a brief description of the work. Remember the rule: Work experience that you will not put on your resume will not put you on your LinkedIn profile.

9. Add your education

Fill in all the completed courses and add a short description. You can emphasize elements of the training (s) that add value to the dream job you are looking for. A LinkedIn Profile where an education institution has been added is viewed 11x more often. This LinkedIn tip is definitely important with an optimal LinkedIn profile!

10. Add optional volunteer work

Many people do volunteering or secondary activities in addition to their current job. Often, it’s all activities that tell you about you as a person. The fact that you do voluntary work and offer free time for unpaid work, says a lot about your character. It can also indicate that you have more qualities than what you can apply in your current work. So show your passions and tell how you could help. Whenever you have ambition and want to make career it is important to inform your activities in voluntary work (or a secondary activity).

11. List your skills

Write as many skills as possible on yourself and show these skills to a number of people who know your skills well. Let each of them choose the 5 to 10 skills that best suit you.

These skills can then be filled in in your LinkedIn profile.

12. Let skills “endorse”

Make a list of as many (potential) LinkedIn connections that you think they can endorse your skills (endorse). Ask the same to the people you’ve asked to choose your best skills.

13. Collect recommendations

Recommendations do not get you right now. It is therefore very normal to ask others if they want to recommend you. Make a list of ten connections you’ve worked with and know that they know you well enough to recommend them. Ask if they want to give you a recommendation in up to five lines. Do not recommend colleagues to each other.

14. Personal headline

The text line under your name is the first thing people see when they search you through LinkedIn. LinkedIn, instead, place your current job and company where you work. Use words that give you the interest of that person who is looking for people with your expertise.

15. Add media

LinkedIn tip number 15 again! Recently, it’s possible for anyone to add media to your profile. You can add a document, SlideShare or photo to a status update on your profile, but you can also enrich your summary and work experience with media. Then add relevant media to your profile updates. Your LinkedIn connections are not waiting for baby photos.

16. Add diplomas and certificates

Adding a diploma of your education is always wise, because someone who visits your LinkedIn Profile can see exactly what knowledge you gained during your studies. This applies again: Only add the relevant diplomas and certificates. Adding your swim or bowling diploma is not necessarily necessary. If you graduated with a good grade, this can of course not be a bad thing to mention.

LinkedIn users who have added diplomas and certificates are viewed 5x more often.

17. List the courses you have followed

Within your previous or current work you have been able to follow all sorts of short courses. If this is important for who you are as a person or for exercising your subject, then add it to your LinkedIn Profile.

18. Add interesting projects to showcase your experience

When mentioning interesting projects, you indicate what kind of project it is, since when you are doing this and what your activities are. By formulating this all clearly, you know that the visitor gets clear where your strength lies. By formulating this clever phrase, you can also use keywords that people search for.

19. Report your published work and find it 7 times more

To come to the attention of LinkedIn users, it may be a good way to make use of your publications. So if you have written a book or contributed to an article, place it as a publication on your LinkedIn profile. It helps you position as an expert.

20. Awards and Awards

Show the recognition you deserve and that may be the best. You might have the feeling you’re barking, but be proud of that recognition. If you do not mention your awards, nobody will do it for you.

21. Languages

In fact, very easy, enter the languages ​​”language” in the heading “Languages”. This is not just an enrichment of your profile, but you can also show that you are suitable for a job that requires knowledge of a particular language or that you are open to a function abroad.

22. Add multiple links, such as business twitter and corporate website

On LinkedIn, you can easily add your (business) website. Thank you very much, because you want to tempt visitors of your LinkedIn profile to your (business) website. Your LinkedIn Profile allows you to add up to three links, so make use of it! This does not have to be all different websites, as well as specific locations on your (business) website.  

23. Provide a link to your LinkedIn profile in your email signature

To get a lot of traffic to your LinkedIn profile, you can choose to put your link in your email signature. Make sure your profile is “Public,” otherwise visitors who are not LinkedIn members can not see information about you.

Professional network with LinkedIn

LinkedIn is not just your comprehensive digital cv, but it’s the best opportunity to build a business network or maintain your business contacts.

24. Add connections

There are several ways to find and add connections. If you specifically search for that person, search through the search bar at the top. You can also link your email address on the left and based on your mail history, LinkedIn will look for suggestions to connect. In addition, you can go to “My Network” at the top, with LinkedIn already having a selection of “People you may know.” Do not have to search for yourself.

25. Make your invitation to link personally

LinkedIn has set a default text for invitations. “I would like to add you to my professional network on LinkedIn. – Your Name ‘is not very professional. Always make your invitations personal. Tell us what he’s like, try to find an agreement, be excited, and name something about their profile. The chance that someone accepts your invitation is much bigger with a personal message.

26. Respond with a personal message when you want to accept someone

When someone sends you a (personal) invitation, you can first accept or decline it. For example, in an invitation from someone you already know, you can respond with the moment of your meeting and whether you can help him / her now. If you get an invitation from someone you do not know and no personal message has been added, you can also send him / her a message before you accept the invitation.

27. Keep an eye on who sees your profile and possibly contact

You can indicate that you will receive a mail from LinkedIn once a week with your profile visitors. This also indicates how they came to your LinkedIn profile, they may have specifically searched for your name or they have come through your connections to your profile. By watching who views your LinkedIn profile, you can make interesting connections.

28. Join relevant LinkedIn groups

LinkedIn has introduced groups to provide LinkedIn users with a platform where they can exchange knowledge about a particular theme without having to know the other members of the group. In a group you can distinguish between the fanatics or the viewers, but make sure you actively participate in a group. You can convince a very specific target audience of your expertise in that area. You can respond to existing discussions, share your own article about that theme, ask a group or ask a proposition, as well as share interesting links or articles from others.

29. Keep an eye on interesting companies by following their business profiles

Do you have a handsome business, but you are not (yet) available for your new dream job? Then follow their company profile to monitor their daily business or, for example, new vacancies. Companies find that you are interested and if the company is doing smart, they also keep an eye on your profile from the moment you connect with their company profile.

30. Share information that is interesting to others

Perhaps you might find a great job for an old colleague, or if your connections are for the most part, for example, teachers, it may be interesting to share information that connects. This will make you interesting to others and your connections will see you as “connect.” Do not share information that does not necessarily match you, as future employers see what you share, so when you do not want to be associated with something, do not share it.

31. Ask questions and ask people to respond

For this tip, the #dtv was thought! The hashtag is used not only for LinkedIn, but also on Twitter. Ask a question you’re with and your connections (and maybe their network) can help you. Ask people or to respond to it.

32. Answer questions

This is the last tip of this LinkedIn tips article. And this is actually very simple: when you ask people something, you want to be responded to. So, can you help someone with a particular question, do you have something that he / she seeks you know people who have special expertise, then answer a question. He / she happy you happy!